designerwithasoul

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Years of Experience

I’m a Creative Director and Product Designer with a passion for thoughtful, impactful design. This portfolio showcases a selection of work I’ve crafted over the past few years—ranging from brand identity and publication design to product packaging, digital experiences, and more. My approach blends strategic thinking with creative execution, aiming to create designs that not only look good but work beautifully.

I am a Creative Director

With two decades of design experience, I combine strategic thinking and creative leadership to shape purposeful brand and digital experiences. I approach design as problem-solving—grounded in insight, storytelling, and user connection.

About Me

What I Do ?

Graphic Design

Visual storytelling is at the heart of my design approach. I create striking graphics that communicate ideas, evoke emotions, and enhance brand presence—whether for print, digital, or social platforms.

UX/UI Design

I design intuitive, user-centered interfaces that enhance digital experiences. By blending aesthetics with functionality, I ensure seamless navigation, engagement, and accessibility across all touchpoints.

Visual Design

I create visually compelling designs that blend aesthetics with purpose. From layouts and typography to colours and imagery, my work ensures a seamless user experience across various platforms.

Website Design

A well-designed website is more than just visuals—it’s an experience. I create modern, responsive, and user-friendly websites that not only look great but also drive engagement and conversions.

Brand Design

A brand is more than just a logo—it’s a story. It's an emotion. I develop emotional stories for the brand which resonates with the users.

I really enjoy learning new things

Special Skills

I am open to learn new things

I believe growth comes from continuous learning. Whether mastering new design trends, exploring emerging technologies, or refining my skills, I stay curious and open to new ideas—always evolving to create better, more impactful work.

Adobe Illustrator

95%

95%

Adobe Indesign

95%

90%

Adobe Photoshop

90%

90%

Figma

80%

90%

After Effects

60%

85%

WordPress

60%

70%

HB Design Pvt. LTD.

Creative Director

2024 - TO PRESENT

Sigmoid Frogs

Head of Design

2020 - 2023

HB Design Pvt. Ltd.

Creative Director

2009-2020

Grazia - Italian Fashion Magazine

Art Director

2008 - 2009

Hindustan Times - Cafe

Assistant Art Director

2006 - 2008

FCB HORIZON - Dubai, UAE

Art Director

2000 - 2006

Bozell Advertising - Dubai, UAE

Graphic Designer

1995 - 2000

My Experiences

Let's work together.

Let’s collaborate to bring ideas to life.

Testimonials

2023
PARTNER AT SIGMOID FROGS

    Zaki Ansari
    Zaki Ansari

    Partner at Sigmoid Frogs

    During the 3.5 years at our company, Sajid consistently demonstrated exceptional leadership and creativity as Head of Design. The ability to blend user-centered design with business goals resulted in impactful, intuitive products that resonated with our audience and drove company growth.

    2008
    HEAD OF DESIGN, HINDUSTAN TIMES GROUP

      Ashutosh Sapru
      Ashutosh Sapru

      Head Of Design, Hindustan Times

      Working alongside Sajid for 2.5 years on our newspaper supplement Cafe was an absolute pleasure. His keen eye for design, combined with a deep understanding of editorial content, elevated our visual storytelling. Sajid’s creative solutions and attention to detail consistently brought our ideas to life, making every edition more engaging and visually compelling.

      2006
      ASSOCIATE CREATIVE DIRECTOR,
      FCB HORIZON ADVERTISING

        Wesley Wilkins
        Wesley Wilkins

        Associate Creative Director

        Having worked with Sajid for 6 years, I can confidently say he is one of the most talented Art Directors I’ve had the pleasure of collaborating with. His ability to blend creativity with strategic thinking, while managing both international and local clients, resulted in outstanding campaigns that consistently exceeded expectations. Sajid’s work always brought fresh, innovative perspectives to the table